Founding Product Marketer at Zoho | Ex-Indian Express | Growth + GTM + Storytelling

👋 Hi! I’m Isha,

I help B2B SaaS products go from zero to traction—by owning GTM, shaping positioning, and building strategies that connect with real users.

Currently at Zoho RPA, where I was the first PMM hire and helped take the product from pre-launch to 50+ customers.

My background in journalism and social innovation adds clarity, empathy, and sharp narrative thinking to everything I build.

I thrive in the messy middle of:

🔍 Turning ambiguity into strategy

✍🏽 Turning tech into stories

🚀 Turning GTM into traction

<aside> <img src="https://i.pinimg.com/736x/92/d1/db/92d1db1521d374335498624cc95e9554.jpg" alt="https://i.pinimg.com/736x/92/d1/db/92d1db1521d374335498624cc95e9554.jpg" width="40px" />

Isha Mishra

</aside>

<aside> 📸 Isha - Zoho

</aside>

I'm a product marketer who thinks big and gets things done

<aside> 💡

What I’ve led & launched:

Launched Zoho RPA from scratch — led GTM, positioning, and messaging

Drove 3x demo signups post-launch and contributed $20K+ in revenue

Built the full-stack marketing engine — website, SEO, partner kits, assets

Represented Zoho RPA at global industry forums—engaged 500+ decision-makers

Aligned sales, product, and events into a tight GTM loop

</aside>

<aside> 💡

My PMM playbook:

Outcome > output – Every asset must move a metric

Simple > smart – Simplify without dumbing down

Strategy + sweat – Think long-term, ship weekly

Feedback is gold – Trials, users, and events are my GTM lab

</aside>

I've worked at companies like:

Notable projects

Additional publications

Struggling‌ ‌After‌ ‌Floods,‌ ‌Kerala‌ ‌Village‌ ‌Found‌ ‌a‌ ‌Guardian‌ ‌Angel‌ ‌in‌ ‌This‌ ‌26-YO‌ ‌Woman‌

Finding The Lost Richness And History Of The Narmada | Youth Ki Awaaz

Connect with me 📩

Open to consulting, collaboration, or full-time roles where product storytelling meets business impact. If you're building something meaningful and need a strategic PMM —I’d love to chat.